Auctions Advisory - Financial advisory and strategy for energy, margin and capacity auctions

Strategic positioning and financial modeling for participation in various types of auctions, including the elaboration of competition studies, financial feasibility, and bid strategy in order to be successful in the bids.

Strategic Planning

CELA supports clients in the renewable energy market in designing market entry strategies, strategic positioning, offering new business models and in structuring financial or energy products.

Business Plan

CELA serves domestic and foreign companies that invest or are planning to invest in new renewable energy projects in Latin America. Whether it is the construction of a power generation unit, a plant for equipment, components or inputs, or even a service company (engineering, assembly, construction, consulting, etc.)

Financial Modeling (DG, free market and regulated market PPAs)

Financial modeling of PPAs in the free market, including several types of self-production, in the regulated market, and in distributed generation, optimizing the project, testing scenarios, and making the PPA feasible for its client, with feasibility metrics for the investor and for the energy consumer.

Financial Due Diligence

Financial economic analysis of renewable energy projects and companies, in fundraising processes.




CELA’s broad network of financial and strategic investors active in renewable energy in Latin America allows it to advise its clients in:

Defining the optimal fund-raising strategy;

Identifying partners and investors with the most compatible profile;

Elaborating valuation, teaser, memorandum of information and advice in structuring a data-room;

Coordinating and participating in the entire valuation process by investors, including Q&A and due diligence;

Negotiating terms and conditions of proposals and definition of the best structure for fund-raising until the signature of the investment agreement.


CELA’s executives are experienced in acquisitions of renewable energy assets in Latin America, including sugar and ethanol, biodiesel, power and combined heat & power plants, as well as wind farms and solar parks. Advisory services are offered to buyers and sellers.

These services include:

Definition of the best strategy for acquisition or sale of assets;

Mapping of potential asset buyers and sellers;

Elaboration of valuation and all necessary financial documentation;

Coordination and participation in the entire asset valuation process, including Q&A and due diligence;

Negotiation of terms and conditions of sale and purchase agreement and definition of the best structure to enable the closing of the deal.

Project Finance Structuring

CELA’s extensive and recent experience with renewable energy project finance and on-going relationship with the analyst teams of the main financing banks in Latin America allows it to maximize the financial leverage of its clients’ projects.

CELA is experienced in and knowledgeable of the current financing lines targeted for renewable energy, including innovation, from the region’s main project financiers. Among them are BNDES, FINEP, IFC and IDB. Structuring financing services can also include bridge-loans.

These are the main activities carried out:

Definition of the financing strategy that best suits the client;

Project valuation to optimize leverage;

Elaboration of all necessary material to request financing from potential financiers;

Coordination and participation in the entire analysis and credit approval process from financiers;

Negotiation of terms and conditions of the loan agreement and respective guarantees with financiers.